Youth are major consumers of energy drinks.
A report on caffeine consumption among the U.S. population commissioned by FDA in 2009, and then updated in 2010 and again in 2012, indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day – and that most of their caffeine consumption is from beverages other than energy drinks. Importantly, the 2012 report also showed that the average amount of caffeine consumed has remained constant.
Energy drinks aren’t regulated.
Energy drinks, their ingredients and labeling are regulated by the U.S. Food and Drug Administration (FDA)— even those that are labeled as a dietary supplement using a Supplement Facts panel, instead of a conventional food using a Nutrition Facts panel. And, as with most consumer products, energy drink advertising is subject to oversight from the U.S. Federal Trade Commission (FTC).
Energy drinks have “high” or “dangerous” amounts of caffeine.
The vast majority of energy drinks consumed in the United States – including Monster, Red Bull, Rockstar, AMP, Full Throttle and NOS – have similar or lower levels of caffeine than home-brewed coffee which many Americans enjoy on a daily basis. And many contain about half the caffeine of a similarly-sized coffeehouse coffee. A 16 fluid ounce energy drink typically contains between 160 and 240 milligrams of caffeine, while the same size coffeehouse coffee contains around 300 to 330 milligrams. Moreover, caffeine has been safely consumed around the world for hundreds of years.
CDC data shows added sugar from soda is down 39% since year 2000.
Drinking fluids is absolutely essential.
We all need to ensure our bodies are properly hydrated to stay in good health. Fluids from beverages and foods make up our body’s primary source of water, which is needed to control body temperature and transport oxygen and other essential nutrients to our cells. In just leading our daily lives, we are constantly losing water through breathing, perspiring and through urine. We need to replace these fluids to stay hydrated and healthy.
The beverage industry provides a wide array of beverage choices to meet our bodies’ hydration needs, such as bottled water, 100 percent juice, sports drinks and ready-to-drink teas, among others.
How much fluid do we need to stay hydrated?
At some point, we have probably all been told to drink eight glasses of water a day. But the Institute of Medicine (IOM) of the National Academies of Sciences has specific recommendations for total fluid intake – which includes drinking water, as well as the fluid obtained from all the foods and beverages we consume. According to the IOM, adult men and women should aim for 11-16 cups of total fluids a day, while children and adolescents need slightly less, about 9-14 cups per day. However, active individuals and the elderly may have special needs and should consume more fluids than the above guidelines. Adults and children can consume a wide variety of fluids each day, including water, milk, juice, tea, sports drinks, regular and diet soft drinks and more, to meet their hydration needs.