Posts tagged with "energy drinks"

Myth

With the recent growth of the energy drink category, Americans are getting dangerous amounts of caffeine in their diet.

Fact

The FDA commissioned an in-depth analysis of caffeine consumption among the U.S. population in 2009, which was then updated in 2010. This report concludes that, despite the growth of energy drinks in the marketplace, the average amount of caffeine consumed by the adult U.S. population remains consistent with past FDA estimates – at approximately 300 milligrams of caffeine daily. The report also found that coffee and tea remain the primary source of caffeine in the American diet. Furthermore, that same report indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day – and that most of their caffeine consumption is from beverages other than energy drinks.

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Fact:

Guarana, an ingredient found in some energy drinks, is a nut-like seed from plants native to South America and is a natural source of caffeine. Guarana contributes caffeine to beverages – just as coffee, tea, cocoa, yerba mate or other natural sources of caffeine do. The U.S. Food and Drug Administration (FDA) has approved guarana for use in foods and beverages.

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Taurine, a common ingredient in energy drinks, is an amino acid that is naturally found in the human body, as well as in food items such as seafood, scallops and poultry. Because taurine exists naturally in breast milk, it is also used as an additive in infant formula, one of the most researched products sold.

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Fact: Many of the common ingredients found in energy drinks occur naturally in other foods that we enjoy regularly such as seafood, poultry and grains, as well as plants.

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Energy drinks, their ingredients and labeling are regulated by the U.S. Food and Drug Administration (FDA) and, as with most consumer products, their advertising is subject to oversight by the U.S. Federal Trade Commission (FTC).

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A report on caffeine consumption among the U.S. population commissioned by FDA in 2009, and then updated in 2010 and again in 2012, indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day. And importantly, the 2012 report also showed that the average amount of caffeine consumed has remained constant.

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Fact: While energy drinks are a growing category they remain a niche product accounting for just under 2 percent of the total U.S. non-alcoholic beverages market.

Source:Source: Beverage Marketing Corporation

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Energy drink products first appeared in Europe and Asia in the 1970s, and became available in the United States in the late 1990s.

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Most energy drinks contain significantly less caffeine than a similarly-sized coffeehouse coffee. In fact, many contain about half. A 16 fluid ounce energy drink typically contains between 160 and 240 milligrams of caffeine, while the same size coffeehouse coffee contains around 300 to 330 milligrams.

Source:Mayo Clinic

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Fact:

Caffeine is a safe ingredient. In fact, caffeine is safely consumed every day, in a wide variety of foods and beverages. It has been consumed by BILLIONS of people around the world – and has been for HUNDREDS of years.

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