Q & A
Q: Is it true that the beverage industry targets children with soft drink advertising?
A: No. America’s beverage companies understand the responsibilities associated with marketing to children. That’s why, under their Global Policy on Marketing to Children, they will not advertise any products other than juice, water and milk-based drinks to any audience predominantly comprised of children under the age of 12. This policy covers a wide range of marketing outlets including television, radio, print, Internet, phone messaging and cinema, including product placement.
A 2011 review showed that between 2004-2010, soft drink advertising to children in the United States decreased by 96 percent, while it increased 199 percent for fruit and vegetable juices.